The smell of freshly baked bread drives Nobayeni, a Sharpeville resident, to greater heights. The 23-yaer old woman from Sharpeville is passionate about baking and has her eyes set on her lifelong dream of building and managing her own confectionary business in the near future.
Nobayeni plans to supply township traders and consumers with freshly baked cakes, muffins and all things floury and sweet.
“My family has been my pillar of strength and I’m currently using my mother’s kitchen to bake over two hundred muffins every morning,” she said.
Nobilee Trading Enterprise delivers a variety of assorted tasty and colorful muffins to schools and customers located deep in the heart of ekasi.
Surprisingly, the first year Unisa student only had two hundreds rand when she started to bake her first order of muffins just a few years ago.
Nobayeni, who is pursuing a qualification in education, said her biggest challenge in her business is the grueling task of producing the daily stock of muffins which she sells to her customers.
“As a start up business, my biggest challenge is to make the daily stock of muffins which is sold out every time.
I don’t sell leftovers to my customers and I make sure all my daily orders are sold and delivered, because I cannot afford to have leftovers,” she explained.
Nobayeni unique product placement means she has very little competition as all other entrepreneurs in her area are selling fast food like magwinya and skhambanes.
“I am supplying my neighboring schools with freshly baked muffins; my dream is to one day own a bakery business,” explained Nobayeni, the proud owner of Nobilee Trading Enterprise.
Asked about the needs of her business, Nobayeni said she urgently needs equipment including big dough mixer trays, cutters and rollers, among other pieces of equipment.
“To grow my business, I’m looking at providing services to events such as birthday parties, weeding ceremonies and the unveilings,” added Nobayeni.
Nobilee trading enterprise is part of 287 businesses whose formal registration was done during a week long outreach by Gauteng Department of Economic Development mobile truck of Qondis’ Ishishini Lakho registration campaign, held in the Emfuleni municipality recently.
A total more than 800 of local enterprises visited the exhibition stalls during the Department of Economic Development outreach program in different venues of Sebokeng, Evaton, Rus-ter-Vaal, Bophelong, Boipatong Sharpeville and Palm Springs since the launch of Township Economic revival program by MEC Lebogang Maile.
At Sharpveille Community Hall. Gauteng Dept of Economic Development & ELM LED officials . Outreach campaign for Qondisi shishini on-site registration; Multitudes of youth being helped with their Companies registration, SARS was also present.
Nobayeni sent her gratitude to the Emfuleni Local Economic Development & Tourism Department for bringing Qondis’ Ishishini Lakho Gauteng department of economic development flagship program to her area.
“This has helped us the youth to register businesses and I have placed my application for funding consideration to different government agencies,” she concluded.
By Thabiso Radebe