"Let us change from being consumers to becoming producers"

Deputy Minister Majola challenges ELM residents and entrepreneurs.

THE Department of Trade and Industry (DTI) hosted a Business Outreach Campaign at the Mafatsana Community Hall in Evaton on Friday (13 September 2019).

The campaign is an ongoing marketing intervention aimed at engaging, informing and encouraging Small Medium Micro Enterprises (SMMEs) and increasing awareness of the DTI’s products and services.

ELM Executive MayoELM Executive Mayor Councillor Gift Moerane delivers his speech at the outreach campaign.

The DTI partnered with Emfuleni Local Municipality (ELM) and the Sedibeng District Municipality (SDM) in hosting the much-anticipated event.

Delivering the keynote address for the day was DTI Deputy Minister Fikile Majola, popularly known as “Slovo”.

Born in the Vaal, Majola was deployed to President Cyril Ramaphosa’s sixth administration following general elections held earlier this year in May.

He said the purpose of the event was to share all information on business funding opportunities available from government and its agencies. “I'm raising this initiative in the area where I was born because the people of Sedibeng should start thinking of themselves as African producers, as entrepreneurs, and not as consumers, to create generational wealth. I'm here to help my community get there by giving you all the information you need on funding opportunities,” he said.

ELM Executive Mayor Councillor Gift Moerane called on entrepreneurs and aspirant business owners to work together to find innovative ways of diversifying the local economy. “We need to change the face of our local economy by mobilizing our communities to work together and equip themselves with as much information as possible to be able to grab business and funding opportunities from government,” he said.

ELM Speaker, Councillor Maipato Tsokolibane drove the day’s program and used the opportunity to encourage women to pursue business ideas and opportunities.

The National Credit Regulator (NCR), National Youth Development Agency (NYDA) and the National Empowerment Fund (NEF) were some of the many stakeholders who were invited to speak to the community of Evaton and surrounding areas about available funding opportunities.

The dialogue was aimed at the youth, women and people with disabilities in attendance, all eager to learn about accessing business funding opportunities.

Member of the Mayoral Committee (MMC) for Agriculture, Local Economic Development, Development Planning and Tourism, Councillor Pius Maseko highlighted the importance of encouraging the youth, women and people with disabilities to become entrepreneurs.

By Dikgapha Nkabane
Intern at Communication

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